Spending on video advertising will make up 28.7% of all U.S. digital display ad spending, a 7.5% increase over 2014. It looks like digital advertising is here to stay. Your brand should capitalize on this effective marketing tactic because in Q3 2014, smartphone and tablet views made up 30% of all video plays, a 20% increase over Q2.
Getting your website mobile SEO optimized is a critical step moving forward to help satisfy the mobile search queries happening on Google, Yahoo, and Bing. When a mobile visitor visits a mobile-friendly website, it increases website conversions which leads to more dollars for your business.